Ring the Bell, a Korean concept beauty brand, has attracted seed investment from Mashup Ventures. The size of the investment is private.
Ring the Bell developed the "Licer" Gimbap Roll Mask Pack by reinterpreting kimbap, a K-food food, as cosmetics. The Licer Mask Pack is a method of attaching a dried sheet, like a kimbap, while spreading it down on the forehead. It also contains natural ingredients of the kimbap such as radiant gimbap extract, rice, carrots, and cucumbers, as well as Derma-CLERA.
CEO Kim Jong-chul is a mask pack expert with more than 20 years of experience who earned a doctorate in chemical engineering and served as Genic CTO (Chief Technology Officer), a first-generation mask pack company, and Kolmask CEO, a subsidiary of Kolmar Korea. Including the hydrogel mask pack, also known as the "Hayumi Pack," it has developed products worth more than 100 billion won in sales and produced more than 1.5 billion mask packs cumulatively. There are more than 50 related patent applications and registrations.
With the recent increase in global interest in K-food, Ring the Bell's Lithar Mask Pack is also entering overseas markets. The Lithar Mask Pack was entered at Incheon International Airport's Panpan Duty Free Shop and was also introduced through a global influencer channel. Recently, discussions with major Japanese distribution companies have begun, completing local regulatory registration in major markets such as Japan, the United States, and China, and starting exports.
Following the kimbap roll mask pack, Ring the Bell released a collagen mask pack with a seaweed concept, and is currently developing a second-generation hydrogel mask pack that improves the heat aging phenomenon by using yeast ingredients, a traditional Korean material. Recently, it was selected for the TIPS program organized by the Ministry of SMEs and Startups, confirming the effectiveness of improving redness and reducing skin temperature using bacteria extracted from yeast.
"Based on our experience in researching and manufacturing mask packs for more than 20 years, we will introduce differentiated products using traditional Korean materials and culture," said Kim Jong-chul, CEO of Ring the Bell. "We will grow into a company that encompasses skin care cosmetics beyond mask packs."
"The beauty industry is a field that requires not only marketing but also an understanding of the industry as a whole, from raw material development to manufacturing and distribution," said Choi Sang-hyuk, a partner at Mashup Ventures who was in charge of the investment. "Ring the Bell is a team with such industry-wide capabilities and expects to grow into a product with a unique concept along with expanding global demand for K-beauty."
Source : https://platum.kr/archives/274627
Ring the Bell, a Korean concept beauty brand, has attracted seed investment from Mashup Ventures. The size of the investment is private.
Ring the Bell developed the "Licer" Gimbap Roll Mask Pack by reinterpreting kimbap, a K-food food, as cosmetics. The Licer Mask Pack is a method of attaching a dried sheet, like a kimbap, while spreading it down on the forehead. It also contains natural ingredients of the kimbap such as radiant gimbap extract, rice, carrots, and cucumbers, as well as Derma-CLERA.
CEO Kim Jong-chul is a mask pack expert with more than 20 years of experience who earned a doctorate in chemical engineering and served as Genic CTO (Chief Technology Officer), a first-generation mask pack company, and Kolmask CEO, a subsidiary of Kolmar Korea. Including the hydrogel mask pack, also known as the "Hayumi Pack," it has developed products worth more than 100 billion won in sales and produced more than 1.5 billion mask packs cumulatively. There are more than 50 related patent applications and registrations.
With the recent increase in global interest in K-food, Ring the Bell's Lithar Mask Pack is also entering overseas markets. The Lithar Mask Pack was entered at Incheon International Airport's Panpan Duty Free Shop and was also introduced through a global influencer channel. Recently, discussions with major Japanese distribution companies have begun, completing local regulatory registration in major markets such as Japan, the United States, and China, and starting exports.
Following the kimbap roll mask pack, Ring the Bell released a collagen mask pack with a seaweed concept, and is currently developing a second-generation hydrogel mask pack that improves the heat aging phenomenon by using yeast ingredients, a traditional Korean material. Recently, it was selected for the TIPS program organized by the Ministry of SMEs and Startups, confirming the effectiveness of improving redness and reducing skin temperature using bacteria extracted from yeast.
"Based on our experience in researching and manufacturing mask packs for more than 20 years, we will introduce differentiated products using traditional Korean materials and culture," said Kim Jong-chul, CEO of Ring the Bell. "We will grow into a company that encompasses skin care cosmetics beyond mask packs."
"The beauty industry is a field that requires not only marketing but also an understanding of the industry as a whole, from raw material development to manufacturing and distribution," said Choi Sang-hyuk, a partner at Mashup Ventures who was in charge of the investment. "Ring the Bell is a team with such industry-wide capabilities and expects to grow into a product with a unique concept along with expanding global demand for K-beauty."
Source : https://platum.kr/archives/274627